---
title: Automotive Digital Marketing Handbook
description: It’s getting harder and harder to keep track of every platform and acronym in the modern dealership marketer’s arsenal. Here's our list to stay up to date.
---

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# Automotive Digital Marketing Handbook

 Published by [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) on  February 12, 2016

 

It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. That’s why we put together a glossary of the core terms and technologies we believe every data-driven marketer needs to know to understand all the techno-babble, look smart in meetings and stay on top of this crazy, complex discipline.

 

###### Preview The Automotive Digital Marketer’s Handbook or download for FREE below.

 

 

Tags: [Dealership Marketing](https://blog.edificeautomarketing.com/tag/dealership-marketing)

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